In the words of Brain Dead co-founder Kyle Ng, "Brain Dead is an idea that can take different shapes, but essentially it is merch for culture." With its disruptive, graphics-led approach, the brand takes its cues from post-punk, underground comics, skateboarding, and the spirit of subculture as a whole. Formed in 2014 by Ng and Ed Davis, Brain Dead is not one person, nor is it one idea. It is a creative collective that sits in the space between people.

• 65% polyester, 25% viscose, 10% polyamide
  
• Textured crepe fabric with checked pattern
• Snap front closure
• Left chest pocket